I've just tried out my new Liz Earle shampoo for the first time and found it very soapy. More so than my previous shampoo. So it needed a lot of rinsing.......consequently I leave the shower feeling like a drowned rat! I gently comb through with a wide toothed comb and immediately blow dry. I don't like my head feeling cold and wet for long. It gets washed every few days, having gradually stretched the time between washes and found then it needs washing less often.