I'm sure they'll start selling soft toy versions of the 'monster,' if they haven't already. If I remember correctly the toys of the penguin sold out very quickly. I suppose it's one way of boosting their coffers.
I don't mind the Christmas adverts, although I usually ignore them after seeing them once but, as far as I'm concerned, all the Christmas adverts start too early. It's early November and most of us know when Christmas is so don't need reminding to rush to the shops.