I don't know what it is like in your neck of the woods but toddling around the shops this weekend I was struck at all the clones walking round with really heavy makeup. Perhaps I was just more observant than usual, but some faces were ghastly.
It looks similar to "contouring"? (listen to me, beauty expert! LOL)
I watched an expert making someone up the other day on TV, big dollops of stuff strategically put on the face then blended in with foundation I think, sculptures the face apparently. One of the pop stars is doing it.
I'll stick to my quick swirl and buff of BM's, plus a bit of blusher I think.