I've showered Alf a couple of times. Diarrhoea and a furry backside aren't good companions. He just stood there and let me do it but my two aren't afraid of water and are the most placid creatures ever.
It's an American thing.nearly all my American friends bathe their cats and keep them indoors or in covered runs. Unless it is absolutely necessary for the reasons mentioned above or medical reasons, I think it is cruel. There are cats that love water, of course, we had to keep the bathroom door firmly closed when bathing the kids as our Siamese kittens would dive into the bath with them. A lot of the 'cute' noises cats make in these videos are actually acute distress.
It's a great pity the right of free speech isn't based on the obligation to say something sensible.
That poor cat is very distressed, can't see the need at all. I wouldn't dream of putting a cat through that without a very good reason. Different story for dogs, but most of them don't enjoy being bathed.