Plus-size clothing firm Simply Be has been forced to apologise after it accidentally used a photo of Adolf Hitler in its online lingerie section next to a series of skimpily-clad models.
The online store, which caters for size 12-32 women, was alerted to the bungle by shoppers today after an image of the Nazi leaders book, Mein Kampf, appeared on the site next to some bras, prompting much hilarity on social media.
The image of the fascist leader's autobiography - which translates to mean My Struggle and features a picture of his face - appeared in the place of a 'naturally close full cup wired black bra' which was on sale for £5.