"The battle of the Christmas adverts has begun - with John Lewis and M&S both unveiling their festive clips on the same day. The campaigns have been released a fortnight earlier than usual and hope to follow the success of The Bear and the Hare in 2013, Monty the Penguin in 2014 and Excitable Edgar in 2019 - among others. The John Lewis advert is a two-minute tale of a young alien experiencing their first Christmas on Earth, and comes as the department store, part of the John Lewis Partnership, aims to recover after the pandemic battered its finances.
Tom Holland has swapped his Spiderman suit for a Percy Pig outfit as part of Marks & Spencer's festive offering. The high street giant said it wants to make this Christmas "its biggest ever", and launched two marketing campaigns on the same day. M&S Clothing launched a musical advert encouraging customers to have an "anything but ordinary" Christmas. Percy Pig has been brought to life through animation for the first time to celebrate the launch of its new Christmas food ranges. Tom Holland voices the character, alongside Dawn French who plays a fairy."