Just been looking at their Facebook page. I had assumed that they were taking over a channel, in the same way that C&C and Hochanda have, but it would appear not. They seem to be piggybacking on two other channels with blocks of hours. Shame, but presumably if successful that will happen eventually. I can guarantee every time I try to tune in it will be when they are not on!!
The postage rate isn't bad though - I just hope they get their website up slightly quicker than others so I can have a good mooch around. I don't necessarily need to watch a demo to know I want something!