£5.35 cream dubbed 'the world's best' primer for foundation by beauty experts
It was designed to moisturise and soothe men’s skin after shaving.
And now a £5.35 balm by Nivea is attracting rave reviews – from women.
Beauty experts are hailing the product as the ‘world’s best’ makeup primer, with the ability to keep foundation looking flawless all day.
And online reviews from women raving about the product back up their claims.
A high concentration of glycerine, a binding agent, is believed to be why it makes such an effective base for make-up.
Numerous beauty bloggers and YouTube stars are advising women to raid their partner’s bathroom cupboards for the balm.
They claim it is more effective than products sold specifically as primers, with leading brands costing as much as £28 for 30ml.
Dutch YouTube star Nikkie de Jager is credited with discovering the secret second use of Nivea Men Sensitive Post Shave Balm, which costs just £5.35 for 100ml at Boots.
She told her 2.8million subscribers that she accidentally unearthed the product after forgetting to bring her moisturiser to her boyfriend’s house.
She said: ‘I realised my make-up looked flawless all day long and thought, is this because of the Post Shave Balm?
I have got Nivea Men something or other, moisturiser/anti-ageing cream? I just haven't got it into my morning routine yet, you should be using it everyday and it's best to apply in the morning?