Post by Deleted on Jan 18, 2016 12:25:00 GMT
Would you buy ready meals from Colgate, disposable underwear from Bic or perfumes made by Zippo? Companies don't always get it right when launching entirely new product ranges. While some have worked – the beer brand Guinness has had success with its World Records and tyre maker Michelin is well known for its haute cuisine guides – other attempts to step into new territory have been less successful. Compiled with bathroom retailer PlumbWorld, here are some of the odder brand extension ideas.
From Colgate ready meals to Bic's disposable undies...
Bic disposable undies - never seen those in Superdrug.